I apply Design Thinking process which truly encourages a human-centered design for the people.

What does the user verbalize while trying to reach their goal? How does the user think? How does the user interact with a product in their given environment to reach a goal? And finally what emotions does the user feel – frustration or joy and in control. Empathize. Define. Ideate. Prototype. Test.

Industries

B2B COMPANIES

Designing and managing businesses online experience, managing touchpoints, unifying experiences through service design, establishing technology tools and standards for stakeholders, helping in collaborations, analytics, SEO, etc.

SaaS APPS

Setting Design systems (lite and base), templates, standard guidance for navigation, search etc. Concept to Prototype design sessions. Applying comparison analysis, setting interviews, Streamlining onboarding process, task and user goals. 

START UPS

Set up roadmap for businesses, guiding the visual as well as the data insights aspects of a brand. Applied persona methodology to understand and empathy map. Designed and build app (UX/UI)  and producing social media branding tools..

HIRING ME…

I am skill levelled for conversation with all stakeholders  and partners - business, back-end, front-end developer, data analyst, content editors.
 I specialize in extracting valuable information from a wide array of sources like quantitative and qualitative user research, competitor research, business needs and positioning, and turn them into joyful user experiences. Whatever you include in your company intro will have a massive impact on how the project will be headed. I massively search for a design brief that basically provides, what the company wants, what it does, who it serves, and what it aims to achieve in a given time. 

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